Wednesday, May 27, 2009

What Were They Thinking?

According to an article in the New York Times, AT&T, one of the biggest corporate sponsors of American Idol, gave out cellphones to Kris Allen fans attending two parties in Arkansas and showed them how to power text up to 10 votes in one call. Perhaps that's why a state that only has about 2 million residents ended up with over 10 million votes. Why does this all suggest "hanging chads"?

My reaction, having cast my one vote with my one phone, is that American Idol may well have lost me as a viewer next year. The outcome for me was clear and corporate machinery once again showed a real lack of respect for the customers it supposedly serves.

As far as I'm concerned American Idol and AT&T are now in my past news basket.

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